A discount, a larger portion, a nominated item, a welcome gift — the form is yours to choose, as long as it is something the shop does not already offer.
FOR MERCHANTS
Partner Merchants
Give members one exclusive offer and put a sticker on your door. What you get back is school groups arriving in termly cohorts, and points that can only be spent with you.
An ordinary discount alliance divides the same customers among everyone. This one does not: member points are worthless outside partner merchants, so members deliberately walk into the shop with the sticker. And because study-tour dates and headcounts are fixed before departure, you know in advance how many people are coming and when.
The merchant providesOne exclusive member offer An AiLAE sticker on the door Accept the member code shown in the app
On the door or by the till. On the street, the sticker is how members recognise your shop.
The member opens the app and shows it; your staff check it and apply the offer. No hardware to install, no changes to your till system.
The merchant getsSchool groups arriving in termly cohorts Points can only be redeemed at partner merchants A merchant page in the app and on the website No exclusivity, leave whenever you want
Study-tour groups from Hong Kong and Macau schools — about 30 students plus accompanying teachers, with dates and numbers settled before departure. Not walk-ins you have to hope for.
Member points are worthless anywhere else. That is the reason they come back to you, and the one thing that separates this from an ordinary coupon.
Address, opening hours and the offer you provide, all findable in the app. Study-tour itineraries also point groups towards nearby partner merchants.
We do not ask you to work with AiLAE alone. Change the offer or end the arrangement whenever you like, with notice.
HOW POINTS WORK
How the points work in your shop
Only spending at partner merchants counts. AiLAE keeps the balance on the member's account; you keep no ledger.
The redeemed amount is settled between AiLAE and the merchant. You are not asked to absorb it.
This is the whole point. Because the points are worthless elsewhere, members have a reason to return to the shop with the sticker.
WHERE
The three kinds of merchant we are looking for
Hong KongIn discussion
Local merchants
Restaurants, cafes, bookshops, stationery and model shops, hotels. Serving local members, and handling the gathering and meals around a study tour's departure and return.
Food · Retail · StaysMainland ChinaFollows the destinations
Around the destinations
Around the destinations already signed or under discussion in Shenzhen, Sichuan and Xi'an. Groups stay one to three days and eat, sleep and travel locally.
Food, stays and souvenirs near the sitesLondon, UKIn preparation
Around the exhibition and the universities
Tied to the BETT education show in late January and the London university visits. Students from Hong Kong and the mainland travel as a group, and everything they eat, book and buy while there is in London.
Exhibition district · University quarterTHE STICKER
The sticker is what this whole arrangement looks like from the street
Members do not remember which shops have an offer; they remember when they walk past and see the sticker. It is not decoration — it is how they find you.
Size90mm roundMaterialWaterproof outdoor vinyl, glass-safePlacementDoor or tillCostSupplied by AiLAE, free
PROCESS
How to join
You decide what members get; we check it can be stated clearly in the app.
A one-page agreement setting out the offer, the term, and how either side ends it.
Your merchant page goes live and the sticker is posted to the shop. Members can find you the same day.
NEXT STEP
Want to become a partner merchant?
Tell us where the shop is, what it does, and what you would offer members. We will send back a one-page memo.